When it comes to selling your home, it is natural to call on the services of a skilled and experienced estate agent. At Deakin White, we’re property market specialists who have developed skills and expertise in selling homes. However, we also know that the market has evolved and there is a significant level of importance associated with online property portals and transactions.

One of the most important aspects for any online seller is to be found and one of the best ways you can increase the chances of being found by the right people is through keywords. Keywords are the words, terms and phrases people use when looking for something and if you have what people are looking for, knowing these keywords, and then using them in the promotion of your product or service helps people to find you.

Keywords ensure the right buyers find your home

When it comes to property listings, knowing what words are important for prospective buyers when they search for homes is essential. At Deakin White, we know who are looking for homes in the local area, and this helps us reach out to these buyers. We also stay in touch with the latest trends from the leading property portals and it is interesting to note that Rightmove have recently launched a keyword sort tool.

This tool allows users to enter terms that are important to them and then it presents the prospective buyer with relevant properties that match these words. If you want your home to be seen by the right buyer, you need to have the right keywords in your listings and this is something that can help you sell your home.

People looking for external features when searching for homes

As you would expect, Rightmove haven’t said too much about the keywords people use when searching for homes, they will probably monetise this later, but they have announced that some of the most popular features users search for include swimming pools, gardens and garages. These are all aspects outside of the home, which further reinforces the importance of first impressions and having a good exterior area at your property.

The fourth most popular search term is “homes with a sea view” which of course will only be applicable for certain homeowners with “detached properties” coming in fifth on the list of popular keywords.

This tool should reinforce the importance of property listings and making sure that every feature and benefit of your property is made to clear to prospective buyers. There is no sense in hoping that once people see your home they will fall in love with it, you need to make sure that you encourage people to take an interest in your property or that they arrange an appointment to see it. The right keywords online, on social media and on property portal listings can help you reach out to buyers and encourage them to arrange an appointment to view your property.

When it comes to ensuring prospective buyers finding your property, Deakin-White knows what is required, so contact us on 01582 343 548 and we will help you sell your home.